The District Manager will manage the strategic coverage of all on and off premise outlets in sales team territory.
Drive volume and grow net sales value in order to deliver the annual plan and beat the competition. Lead, coach and develop team capabilities and skill set. Lead implementation of company strategy at customer level via programs that recognize brand strategic and tactical objectives.
Train, coach, lead and motivate direct reports to deliver maximum impact in the market
Lead direct reports effectively by clearly communicating roles and responsibilities, expectations and deliverables
Managing Territory Coverage Plan to ensure excellent execution around time management and utilization of resources
Ongoing training and development of Territory Managers and Territory Associates through continued instruction during regularly scheduled in field work withs, market surveys and observance of sales teams meetings.
Ensures all tools are in place to support attainment of goals and objectives
Develop and maintain strong relationships with customer base
Provide on-going and current assessments of the results of plans by channel, key account and individual customer
Ensure distribution of brands in key purchasing areas within accounts
Grow distribution of brands into existing accounts, including new products, and new sizes of existing products.
Prospects, quantifies and qualifies all new accounts visited to determine potential fit with brand portfolio
Assign goals by individual and assess progress by territory/account for distribution, volume, profit, and sell-through execution.
Obtain and communicate updated market competitive information.
Other duties as assigned
Must be able to:
Live and demonstrate the company values.
Live and demonstrate the functional and leadership training capabilities
Excellent presentation and interpersonal skills
Excellent sales background with solid understanding of company selling procedures
Demonstrated leadership and team building experience
Strong organizational and multi-tasking capabilities
Strong communication skills: verbal, listening and written
Capable of seeking out new ideas, exhibit initiative and be proactive
Managing complex customer relationships
Excellent Negotiation and Influencing Skills
Strong competitive intelligence within the marketplace
Demonstrate and exhibit high levels of professionalism with internal and external customers
Demonstrate sound judgment and problem solving skills
Bachelor’s Degree required or 3-5 years sales experience, preferably in consumer package good industry
Previous leadership experience preferred
Relevant cross-functional experience (finance, operations, IT, HR, project management, etc.)
Proficient MS Office skills
Must possess a valid driver’s license
Knowledge of Liquor Board Regulations, market trends and competition
Bilingual; must be fluent in French and English (for Eastern Canada Region only)