Marketing & Communications Specialist

Communication - Marketing - Sales
Details:
B2B/B2B2C
Creative writing
Coordinating
English
November 2, 2016
Updated on
July 10, 2017
Valid until

Canadian Western Trust (CWT) is seeking an experienced and enthusiastic Marketing & Communications Specialist to join their team in our Cambie location.

Under the direction of the Manager, Marketing and Communications, the CWT Marketing and Communications Specialist will be the lead contact responsible for several critical CWT internal and external communications channels and initiatives. The Specialist’s primary function within those channels is to schedule content, research collateral and resources for that content, copywrite content, and post that content they create through CWT’s various content management systems or distribute it through email campaigns. Although not a technical role, many of the Marketing and Communications Specialist’s responsibilities will require more than a simple familiarity with Content Management Systems and HTML.

The right individual will possess an uncanny ability to write creative and effective advertising and communications copy, and will consider their attention to detail (i.e. proofreading and visual brand compliance) to be one of their most notable strengths. Additionally, the Marketing and Communications Specialist will provide administrative and functional support to the Manager, Marketing and Communications, including campaign support, event planning, collateral management, and stakeholder support.

Responsibilities:

Advance internal solutions for optimizing client, sales lead, and contact management (internal CRM).

Manage and maintain the integrity of workflow processes and conventions within the department, and promote similar processes where the Marketing Department interacts with other departments (i.e. file versioning, sign-off processes, etc.).

Be the lead contact in the Marketing Department to manage and oversee the maintenance of the department’s production calendar.

Under the guidance of the Manager, Marketing and Communications, lead the department’s inbound, email, and website marketing, for both CWT’s internal and external stakeholders.

Support the Marketing Department with the planning, coordination, and execution of internal and external events.

Create, schedule, coordinate, and execute new and regular internal CWT teambuilding and informational events.

Plan and execute partner marketing events, including coordinating venue details, catering, collateral logistics, invitation and attendee management, and day-of execution.

Provide administrative and functional support to the Manager, Marketing and Communications, and the Marketing Department in general, including:

In general, assist the Marketing Department with its primary strategic goal of building additional funding sources for CWT.

Act as the in-department lead for coordinating CWT’s RFP responses.

Under the guidance of the Manager, Marketing and Communications, support the Business Development Team with the editing and creation of PowerPoint presentations and presentation packages.

Provide the Marketing Department and Leadership Team at large with ongoing market analysis and research, including measuring Marketing Department campaign effectiveness and deploying follow-up surveys.

Working at CWB means…

Inspiring trust by being open, honest and direct in communication, meeting commitments and behaving ethically in all dealings

Treating all stakeholders with professionalism, dignity and respect and supporting an environment where people can contribute and excel

Demonstrating strong interpersonal skills that contribute to working effectively in a diverse working environment

Accepting responsibility and accountability for actions and results

Making decisions guided by common sense and sound business judgement

Preparing and regularly reviewing annual goals and career development plan with your manager, and your direct reports

Promoting cooperation and commitment within the CWB Financial Group.

Requirements

Education

A post-secondary diploma in marketing, or preferably, a degree in marketing, communications, or commerce with a demonstrable concentration in marketing.

Journalism graduates with marketing experience would also be considered.

Professional Experience

Familiar with HTML and digital publishing platforms/CMSs (for example, WordPress, SiteCore, MailChimp).

Familiarity with Adobe InDesign or LiveCycle is a definite asset.

4-5 years of experience in B2B or B2B2C channel marketing roles within the financial services industry.

Familiarity with working in "short hierarchies" in close proximity to Senior Leaders.

Familiarity with working in industries overseen by industry regulators is an asset.

Familiarity with working with industry associations and trade organizations is an asset.

Basic understanding of the banking industry and regulatory requirements impacting advertising and promotions is an asset.

Personal Competencies

Strong organization, administrative and coordination skills; able to manage multiple projects and priorities at one time.

Very strong attention to accuracy and details.

A good balance of analytical and problem solving skills combined with creative thinking.

A fast learner, resourceful and a willingness to take initiative.

Ability to work independently and with others as a part of a team and be flexible with their time.

Proficient in Microsoft Office.